Performance-backed creatives for Meta and TikTok

Fresh Meta and TikTok ads, made from footage you own

Most AI ad tools fill a template. We make a new ad from your own footage, from about US$5. We create performance-backed creatives: our performance marketers pick the angle from what's already selling in your account and your competitors'.

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Uses footage you already have
From about US$5 an ad
Free plan to start
You own every ad

Dog Friendly Co. — live on Meta

Trusted by leading brands running real budget on Meta and TikTok.

Proof, not promises

What our ads did for real brands

Same footage the brand already had. New angles, cut for Meta and TikTok, tested until one won.

Pet accessories · Australia · Facebook + TikTok

An Australian pet accessories brand halved its cost per sale and doubled monthly revenue

Cost per sale

~~AU$60~~AU$30

−50%

Monthly revenue

~~AU$50K~~AU$100K

2× in 12 months

Monthly website visits

~~1,000~~3,000

+200% in 3 months

What we changed: We turned the brand's own footage into a steady flow of new Facebook and TikTok ads, with fresh hooks, UGC-style cuts and offer angles, and kept the winners running.
What happened: Each sale cost half as much, site traffic tripled in three months, and monthly revenue doubled within a year.

Revenue is across all channels; the work also covered the website and Google Ads. Ads made by us.

Pattern-break hook

UGC-style

Review angle

Pet · Australia

An Australian pet brand cut its cost per purchase by more than half

Cost per purchase

~~AU$145~~AU$66

−55%

Purchases

4586

Nearly 2×

What we changed: New ad angles built from footage the brand already had, tested against its best ad.
What happened: Each purchase cost less than half as much, and purchases nearly doubled.

Women's safety footwear & workwear · Google Ads

A women's workwear brand lifted return on ad spend from 4 to 6, with a third less spend

Return on ad spend

+50%

Ad costs, first month

−34%

Revenue from ads

+17%

What we changed: An audit found conversion goals counted twice. We rebuilt the account around the right audiences with sharper messages, then watched it daily and reported weekly.
What happened: Ad costs fell 34% in the first month while ad revenue rose 17%, so every dollar returned more.

Delivered by our founding team.

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Why it's different

A template ad vs your ad

Most AI ad tools start from a template. We start from your product, your footage and your results.

	A template tool gives you	We give you
Who's on screen	A stock AI presenter reading a script	Your real product, in your own photos and videos
How it looks	Stock scenes and a layout thousands of other brands use	A new ad no other brand has
The angle	Whichever template you pick	Picked from what's already selling in your account and your competitors'
What you get	One ad, one size	Several angles, cut for 9:16, 4:5 and 1:1, ready to test

Price

What a 30-second ad costs, and what you get

Template tools cost less because they fill a template. We build a new ad from your own footage, guided by what's already selling.

Tool	What you get	Type	Cost per 30-second ad	Good to know
HeyGenfrom US$29/month	Ads with an AI avatar presenter	Template / avatar	About US$0.75–1.95	Rate depends on the video style
TopViewUS$36/month, billed yearly	Avatar and product-link video ads	Template / avatar	About US$1.10–4.30	Annual billing only
Creatifyfrom US$15/month	Ads built from AI avatars and templates	Template / avatar	About US$2.70	Credits expire after 2 months
Runwayfrom US$15/month	AI video clips you edit into an ad yourself	Raw AI clips	About US$3.60–8.60 in raw clips	No voice or captions; 5–10 second clips
The Digital Creatorsfrom US$49/month · free planBest value for ads from your footage	A new ad from your own footage, with the angle picked from your ad data	Your footage + your ad data	About US$4.50–9	Credits roll over; no fee on your ad spend
Higgsfieldfrom US$49/month	UGC-style ads from 30+ AI models	AI-generated	About US$9–10 at 720p (US$23.50 at 1080p)	Prices vary by country
Arcadsno public pricing	Ads with AI actors	AI-generated	About US$10–11	No public pricing page
Zeelyfrom US$29.95/month	AI-generated video ads	AI-generated	About US$14–22	Up to 12% extra on Meta ads run through it
Cuttablefrom US$1,110/month	Custom ads from your catalogue and footage	Your footage	From about US$14.80	Sold through a demo
IconUS$1,000/month	UGC filmed by real creators	Filmed by people	About US$167	Made by people, not AI
AdCreative.aifrom US$39/month	Static and video ad creatives	Price not published	Not published	Credits per video aren't listed
Pencilfrom US$14/month	AI ad generation	Price not published	Not published	Charges per AI generation, not per finished ad
CapCut	Video editor with an AI ad maker	Price not published	Not published	Its pricing page didn't load

Why brands choose The Digital Creators

A new ad from your own footage, never someone else's template
The angle is picked from what's already selling in your account and your competitors'
A fraction of the cost of other custom-ad tools: about US$4.50–9 an ad
Free plan to start, credits that roll over, and no fee on your ad spend

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Powerful AI features

Everything you need to create video that converts. Each one starts from something you already have: a link, a photo, a clip, or an ad that is already spending.

Custom Video Ads

Professional video ads optimised for engagement, with control over every aspect.

Instant Video Ads

Upload your clips, describe the ad you want, get a finished cut in minutes.

Real User Ads

Your photo, your product, one ready-to-run UGC ad. No camera, no creator, no shoot.

Clone Video Ads

Found an ad that works? Recreate it with your product in minutes.

AI Avatar

Generate authentic influencer-style content automatically.

Product Focus

Highlight your products with compelling visual storytelling.

What the data says

The prettiest format is the worst performer

Six types of ad, each compared with the average ad in its own account. Styled lifestyle photography, the thing most brands book a studio for, did worse than average in every account that ran it.

Creative format	Vs the account's average	Results
Offer / price-led	Above average	+55%
Customer review	Above average	+20%
Unscripted real footage	Above average	+13%
Product demo	Above average	+7%
Styled lifestyle photo	Below average	−34%
Paid creator, scripted	Below average	−39%

Performance analytics

See which of your ads are actually winning

Connect Meta and TikTok read-only and every ad is ranked by what it returns, next to the ads your competitors keep paying to run.

Your winners, ranked

Spend, CPA and ROAS for every ad, hook and format, across Meta and TikTok in one view.

Competitors' long-runners

Their longest-running ads from the Meta Ad Library and TikTok Creative Center.

Read-only, always

We read results and never change a campaign, budget or ad.

Nobody decides to run a two-year-old ad. It just never gets replaced.

Three reasons, and none of them are laziness. They are the same reason: replacing creative costs more than leaving it up.

Reason 01

We cannot reshoot every time we want to test something.

So the refresh waits for the next shoot, the next shoot waits for budget, and the ad already running keeps running by default.

Reason 02

It is still working, so why touch it?

Because it stops. In the accounts we audited, one ad absorbed nearly a quarter of the entire budget while delivering a worse cost per result than a smaller cut of the same idea. The winner was being scaled past the point where it still won.

Reason 03

We do not know what to make next.

Every new test changes the cast, the location and the edit at once, so nothing is learned and the next guess is as blind as the last. That is what the benchmark above is for.

How it works

Never run out of ads that work

We turn the photos and videos you already have into fresh Meta and TikTok ads, guided by what is already selling.

Spot what sells

We read your live Meta and TikTok ads, plus your competitors' longest-running ads, and pull out the hooks, offers and formats that win.

Make every angle

Your photos and videos become a stack of on-brand ads: offer, UGC-style, demo, meme and testimonial, cut for 9:16, 4:5 and 1:1.

Launch and scale

Your ads go live on Meta and TikTok. We test them, cut the losers and put budget behind the winner.

See what is possible

Real video ads running on Meta, pulled from the public Meta Ad Library: skits, unboxings, staff to camera, offers, split screens. Tap a source link to see the live listing.

Dog Friendly Co.POV 3-second demoMeta Ad Library ↗

SharkNinjaProof hook: sounds fake but watchMeta Ad Library ↗

Nude LucyIn-store sale revealMeta Ad Library ↗

LocalAgentFinderProp hook: newspaper revealMeta Ad Library ↗

RainkoatKids in action: mess testMeta Ad Library ↗

Peter Stevens MotorcyclesStaff to cameraMeta Ad Library ↗

SharkNinjaSplit screen: new way vs old wayMeta Ad Library ↗

Dog Friendly Co.Meme skit: owner wears the collarMeta Ad Library ↗

BikebugText-on-screen USPsMeta Ad Library ↗

SharkNinjaUnboxingMeta Ad Library ↗

Nude LucyCampaign filmMeta Ad Library ↗

LocalAgentFinderPresenter testimonialMeta Ad Library ↗

All 94 videos, sorted by format, are on the examples page.

Create your own

Start making professional AI video ads in minutes.

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Two ways this goes

What happens next, depending on what you do today

Leave it up

The ad keeps running until someone notices

Costs drift up slowly enough that no single week looks alarming. Frequency climbs against the same audience. Budget keeps flowing to the thing that used to work, because nothing is ready to take its place — and the longer it runs, the more expensive replacing it feels.

Creative in the queueNone

What you learnNothing new

Next refreshNext shoot

Ad age in 12 monthsOver 2 years

Build the pipeline

There is always something ready to go in

Replacements built from footage you already own, differing by one variable so each launch teaches you something. The winner gets scaled while it is still winning, and the next set is already briefed off what you learned from this one.

Creative in the queueAlways

What you learnWhich hook wins

Next refreshThis week

Ad age in 12 monthsWeeks, not years

Why us

Built by the people who buy the media

Most AI video tools are built by people who make video. This one is built by people who buy it, which is why the product has an opinion about which format to make rather than only how to render it. The benchmark above exists because we run the accounts it came from.

That difference also shows up in small, annoying places: the aspect ratios, the caption safe zones, the fact that a test needs more than three creatives in it, the fact that a hook has about a second and a half to land.

Cut for placements, not for a showreel.
Enough variations to fill a real test, not one hero video.
Formats chosen from the benchmark, not from what renders nicely.

Questions, answered.

What do I need to give you to get an ad?

One of four things: a product URL, a product photo, your own footage, or a link to an ad you want rebuilt around your product. You do not need a script, a shot list, or a creator booked.

Are these ads allowed on Meta and TikTok?

Yes, with the same caveat as any ad: the claims in it are your responsibility, and both platforms have their own rules on labelling synthetic media. Our usage rights and safety page sets out what we do and do not generate.

Do I own the output?

You do. Every ad you make is yours to use in paid media and organic posts, on every plan including free, and it stays yours if you cancel.

How is this different from hiring UGC creators?

Cost and speed, mostly. A creator shoot is a brief, a booking, a shipping window and a wait. This is an input and a render. Where a creator still wins is genuine lived credibility on camera, and for some brands that is worth the wait.

Who is it for?

DTC brands running paid social with a creative bottleneck, and performance agencies who need creative volume for client accounts without hiring an in-house video team.

Put a real ad in front of your account this week

Start in the app, or book twenty minutes and we will build one against your current best performer.

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