Revealbot automates the rules. We make the calls and the ads.
Revealbot rebranded as Bïrch in October 2024. It is a self-serve tool for media buyers who want automated rules running across their ad accounts. We are a different thing: people who manage the account with AI and make the creative it runs on.
The Digital Creators against Bïrch (formerly Revealbot)
| The Digital Creators | Bïrch (formerly Revealbot) | |
|---|---|---|
| What it is | A managed service: performance marketers using AI, plus a creative app | Self-serve software for ad automation and reporting |
| Who does the work | Our team, in your accounts | You or your media buyer, with rules doing the routine checks |
| Automated rules | We use the ad platforms' own rules for simple safety checks | Its core feature, built on each platform's API |
| Platforms | Meta, TikTok, Google and Microsoft | Meta, Google, TikTok and Snapchat, per its help centre |
| New ad creative | Included: made from footage you own | Not its focus |
| Strategy and budget plan | Written with you from your margins | Up to you |
| Pricing | Priced on a call after a free ad audit | Published plans on its site |
Checked on 3 November 2026 using public sources, including the vendor's own pages and app store listings. Features and prices change, so check their site before you decide.
Pick Bïrch if you already have a media buyer
If someone on your team lives in Ads Manager and wants rules that pause, scale or alert around the clock, Bïrch is built for exactly that. It is faster and cheaper than paying people to watch dashboards at night. It also suits agencies running many accounts that want the same rules applied everywhere.
Pick us if nobody owns the thinking
Rules only act on the ads you already have. When results slide because every ad is tired, no rule can write a better hook. That is where most small and mid-size stores get stuck.
We run the account the way a senior media buyer would, then make the new ads ourselves from your footage. The work covers strategy, audiences, budgets, tracking and a weekly report, with creative included.
Questions, answered.
Is Revealbot the same as Bïrch?
Yes. Revealbot rebranded as Bïrch in October 2024, and older help articles still use the Revealbot name.
Can we use Bïrch and work with you?
Yes. Plenty of teams pair an automation tool with an outside creative partner. We can supply ads into an account you run with Bïrch.
Do you have automation software?
No. We use the ad platforms' own tools and AI for analysis and creative. Our app makes ads and reads results; it never changes campaigns.