A Runway alternative made for DTC ads
Runway is a leading AI video platform for film and visual production, and it launched an ads tool in October 2026. We are built only for DTC and ecommerce ads, with performance marketers behind them.
The Digital Creators against Runway
| The Digital Creators | Runway | |
|---|---|---|
| Core idea | Video ads for Meta and TikTok from your own content | AI video, image and audio generation and editing, plus Runway Ads |
| Built for | DTC brands and agencies | Creatives, studios, brands, agencies and developers |
| Public pricing | Yes: free plan, then $49 and $299 per month | Yes: free, then $12, $28 and $76 per month billed annually ($15, $35 and $95 monthly) |
| Ad formats | UGC-style, AI avatar, product focus, cloning a proven ad | Variants of an existing ad, a template or a description |
| Publishes to ad accounts | No: download and upload; analytics are read-only | Yes, Meta, Google and TikTok, after teammate approval |
| API | MCP connector for Claude (Instant ads) | Yes, a developer API, plus MCP for Claude and ChatGPT |
| Done-for-you option | Yes, our team can make them for you | Not stated |
Checked against the provider's own website on 3 November 2026. Pricing and features change — verify before you buy.
Pick Runway for high-end generation and editing
Runway's models and editing tools, such as relighting, restyling and object removal, are among the most advanced available, and it has a full developer API. Runway Ads can also publish variants straight to Meta, Google and TikTok. For production teams and developers, it does far more than we do.
Pick us if you need ads that sell, not a production studio
We are built around the formats that sell for DTC brands: UGC-style ads, AI avatars, product focus and rebuilding an ad that already works, all from your own content and cut for each placement. Our performance marketers can make the ads for you, and our analytics show which of your ads are winning.
Questions, answered.
Is Runway cheaper?
Its paid plans start at $12 a month billed annually, checked November 2026; ours start at $49 after a free plan. Compare on cost per ad you can actually run.
Does Runway make ads now?
Yes. Runway Ads launched on 27 October 2026 and connects to Meta, Google and TikTok.
Can I use both?
Yes. Runway for high-end shots, us for the ads that run every week.
Make DTC ads that sell
Start free, or book a demo and we will build against your current best ad.