One plan across every channel, not four agencies
When Meta, TikTok and Google are run by different people, each one claims the same sale and asks for more budget. We plan them together, so each channel has a clear job and the total spend makes sense for your business.
Give each channel a job
Channels are not interchangeable. Social feeds create demand: someone sees your product for the first time on TikTok or Instagram. Search captures it: the same person types your brand or your product into Google a week later.
If you judge both by the same last-click number, the feed looks weak and search looks brilliant. Cut the feed and, a few weeks later, search volume drops too. A multi-channel plan sets a different job and a different target for each channel, then checks the whole picture against revenue in your store.
A common starting split of jobs
| Main job | Typical target | |
|---|---|---|
| Meta | Find new buyers at scale; retarget warm visitors | Cost per new customer |
| TikTok | Reach younger audiences and test new hooks cheaply | Cost per purchase, plus hook hold rate |
| Google Search and Shopping | Catch people already searching | Return on ad spend by product group |
| Performance Max and YouTube | Extend reach across Google's network | New-customer revenue, not just total |
| Microsoft Ads | Pick up desktop and Bing searches | Return on ad spend |
Every brand is different. This is where we usually start, then adjust after the free ad audit.
How we keep the channels in step
One budget view
Total spend set against your margin first, then split by channel.
One source of truth
UTMs and store data line up, so every channel is judged on the same orders.
Creative per placement
The same idea cut differently: 9:16 for Reels and TikTok, 4:5 for feed, 1:1 where needed, and video assets for Google.
One weekly report
Every channel on one page, plus blended numbers like MER that no single platform shows.
Questions, answered.
Do we need to be on every channel?
No. Many brands do best on two channels done well. We will tell you which ones fit after the audit.
Can you work with an agency we already use?
Yes. We can take one channel and coordinate with whoever runs the others, or supply creative to all of them.
Do you use a tool to launch campaigns across channels?
No. We work in each platform's own ads manager. That keeps everything in your accounts and visible to you.